![]() What’s more, 91% of the water used is clean enough to be released back into nature after filtering. ![]() The carbon footprint has been reduced by 60%, and 100% of the paper comes from sustainably managed European forests. Eco-designed from start to finish, it is nine times lighter than the previous generation of Ruinart gift boxes (just 40 grams, compared with 360 grams previously). In addition to its elegant look, the new packaging is extraordinarily eco-friendly. The novel coffret opens and closes thanks to a snap fastener to reveal the bottle nestled in its second skin. ![]() The surface of the second skin evokes the walls of the Crayères de Reims, the ancient chalk quarries and natural wine cellars where Maison Ruinart champagnes age, giving the case a silky, organic feel. The ethereal lightness of the case, thanks to a construction in 100% cellulose fibers, contrasts with the current imposing norm in the world of champagne. As its name – Second Skin – signifies, it perfectly replicates the signature shape of Ruinart bottles, heightening the elegance of the curves as it hugs them. Ruinart’s new packaging is almost other-worldly. The case is instantly fascinating, with a shape unlike any box currently used by the wines and spirits market.
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